The Internet has forever changed how retail businesses operate and how consumers shop. I enjoyed this infograph and wanted to share it with you since the stats are well researched and the impact offline to retail is quite astounding. Looking forward to new advertising tools that will allow retailers to track instore visits from an ad click as discussed in the Spring edition of Digital Dollars and Sense . Full credits to the infograph’s publisher and creators are provided below.
In many SEO activities there’s a tendency to pick popular industry keywords that describe your products and services - implement these keywords, and voila the work is complete! However, using only popular keywords in your program leaves you with half of the work completed, and the easy half at that.
Which online ad creative elements capture consumers attention and are most likely to be seen the most?
Believe it or not, any reason we engage with content boils down to one simple motivation: filling a need.
As spending on digital channels increases, so does pressure on marketing teams to prove and improve ROI; and that can be a challenge. Benchmark data such as CPL (cost per lead) and CPA (cost per acquisition) help take the guesswork out of decision-making by enabling teams to optimize for what’s really driving leads, customers and revenue.
PPC Vertical Search advertising can be a hidden gem for advertisers. And it’s growing in prominence and impact as the Internet moves to paid placement.
All companies jump into the world of digital marketing with strong expectations to get the most out of their advertising and marketing activities. The “jumping” step is important as it signals intent. And supporting this intent through a digital strategy is the next necessary step in the process of maximizing the effectiveness for digital marketing programs and actions.
Paid Search Ads Come to App Store
Apple has rolled out the ability to place Search ads in the Apple App Store. As an introduction, Apple is offering a $100 credit for a first time campaign.
Analysts argue that the main rationale for this new product appears to be app discovery and that Apple is simply mirroring what Google has had with search ads in the Play store for well over a year.
If you are considering this opportunity, keep in mind that roughly 50 percent of smartphone owners don’t download any new apps in a given month, while the other 50% download two apps/mo. on average.
Google’s My Business listing, sometimes called the “Google Knowledge Panel” (see Figure 1) is an important digital business asset for your company. It appears on the right hand side of Google organic search return pages (SERPs) when someone searches for your company, or related keywords where your company is the authority brand. According to the Google My Business team (Sept 2016), a My Business listing also assists with your organic search ranking. Your My Business listing assists with professionally branding your company, on the web. Configuring your My Business listing correctly and in the right order, allows you to integrate other Google products (examples: Google+, YouTube, Search Console, AdWords Location Extensions,etc) within your marketing and advertising mix. … Integrating your Google products is a wise decision, given the wide use of Google as an information resource by both business and consumers.