In many SEO activities there’s a tendency to pick popular industry keywords that describe your products and services - implement these keywords, and voila the work is complete! However, using only popular keywords in your program leaves you with half of the work completed, and the easy half at that.
The problem with stopping after basic keyword selection is that all of your competitors are doing the same thing, which means the keywords you select may be the same ones your competitors are using. The result? Your content gets thrown into Paid and Organic indexing algorithms with nothing to make it stand out. And depending on your industry and location, the results may be mixed.
To avoid this result and make your programs truly effective it’s important to understand three concepts: a) Monthly searches b) Difficulty/Competition c) Rank. Visit the Digital Dictionary page for definitions.
With these concepts in hand:
1. Expand your basic keyword activity by looking for the starting keywords from your personal demographics.
2. Select good long tail keywords that describe your topic in detail.
Keep in mind that a single piece of content can impact your ranking, but improving your ranking takes consistency and dedication. Also, do not overuse keywords (between 1 and 4 times per piece of content) Read a good supporting article here
From Google’s reliance on artificial intelligence to the much-awaited Google Penguin, the SEO landscape has seen a lot of developments. Our perspective of the top trends and shifts include:
Chatbots. We’ve all heard of them. But if you are like most busy people, we’ve given little thought to them. According to Microsoft’s CEO Satya Nadella “Bots are the new Apps”. And cases for where bots are starting to be used “effectively” to make online interactions easier for customers, are appearing.
Instagram Stories ads are now available to all businesses looking to reach the 150 million people who use Stories daily.
Over the past year the SEO industry is observing a change in how pages are ranked by Google’s core algorithm (including Google’s RankBrain machine learning elements). It appears that pages which have high visitor engagement are rewarded with higher search rankings.
For business people, it’s important to keep up with the latest news and changes on LinkedIn. It’s one of the premier business social networks to share knowledge, connect with business colleagues and clients, develop new business opportunities and more. LinkedIn updated their desktop layout in January 2017 … and now after a few months of member input, the feature changes appear to be permanent and will soon apply to all accounts.
Imagine having access to a large plethora of actual data on how visitors react to landing pages? This information could save you time and contribute value for your digital marketing conversion activities.
The Internet has forever changed how retail businesses operate and how consumers shop. I enjoyed this infograph and wanted to share it with you since the stats are well researched and the impact offline to retail is quite astounding. Looking forward to new advertising tools that will allow retailers to track instore visits from an ad click as discussed in the Spring edition of Digital Dollars and Sense . Full credits to the infograph’s publisher and creators are provided below.