As spending on digital channels increases, so does pressure on marketing teams to prove and improve ROI; and that can be a challenge. Benchmark data such as CPL (cost per lead) and CPA (cost per acquisition) help take the guesswork out of decision-making by enabling teams to optimize for what’s really driving leads, customers and revenue.
Call conversion measurements are very important as more people respond to ads through their Smart Phones. Meaningful measurements for Call Conversion include a) the marketing source b) the caller’s path through your website c) who the caller is (phone number) d) time of day - Using different telephone numbers assists with granular tracking of responses for companies with a diverse product mix.
Tracking the result from the call (did it produce a sale, inquiry, visit, etc.) together with the callers telephone number is a must do activity for your business team. This information can be matched with analytics data to provide insights into the effectiveness of phone response to ads. Read a good supporting article here
Over the past year the SEO industry is observing a change in how pages are ranked by Google’s core algorithm (including Google’s RankBrain machine learning elements). It appears that pages which have high visitor engagement are rewarded with higher search rankings.
For business people, it’s important to keep up with the latest news and changes on LinkedIn. It’s one of the premier business social networks to share knowledge, connect with business colleagues and clients, develop new business opportunities and more. LinkedIn updated their desktop layout in January 2017 … and now after a few months of member input, the feature changes appear to be permanent and will soon apply to all accounts.
Imagine having access to a large plethora of actual data on how visitors react to landing pages? This information could save you time and contribute value for your digital marketing conversion activities.
The Internet has forever changed how retail businesses operate and how consumers shop. I enjoyed this infograph and wanted to share it with you since the stats are well researched and the impact offline to retail is quite astounding. Looking forward to new advertising tools that will allow retailers to track instore visits from an ad click as discussed in the Spring edition of Digital Dollars and Sense . Full credits to the infograph’s publisher and creators are provided below.
In many SEO activities there’s a tendency to pick popular industry keywords that describe your products and services - implement these keywords, and voila the work is complete! However, using only popular keywords in your program leaves you with half of the work completed, and the easy half at that.
Which online ad creative elements capture consumers attention and are most likely to be seen the most?