Blog Post

Three Predictions for Content Marketing in the Coming Year

  • By Cheryl Kenny
  • 14 Feb, 2017
After review of much research, we feel safe in the following predictions for Content Marketing:

#1   Video will dominate all Consumer platforms putting pressure on B2C companies to make it part of a content mix. B2B will experiment with video but are not being pushed as hard as B2C companies to adopt video.

#2   Interactive content (example - build & price) drives engagement. More companies will find opportunities to make their brand stand out by turning customers into active participants. 

#3    Influencer marketing results will be directly correlated with budgets. Content marketers will reach a larger audience with an influencer marketing program provided they can afford the commercial rates that influencer(s) are going to charge to leverage their audiences.

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