4 Reasons to Invest Part of Your PPC Ad Budget on Vertical Site Searches

Cheryl Kenny • February 14, 2017

PPC Vertical Search advertising can be a hidden gem for advertisers. And it’s growing in prominence and impact as the Internet moves to paid placement.

Vertical Search sites are singularly focused information portals such as Kayak, Yelp, MyInsurance, Amazon, etc. These sites are not new. However they are unlocking new value for advertisers through PPC offerings. Benefits include:

1.  The customer base has high purchase consideration intent

2. The amount of data you can identify and engage with a very focused target audience

3. You can deliver messaging matching what the consumer is searching for at the moment

4. Ad pricing with some sites can be on a PPC basis, which is an alternative to impression pricing from sites such as those operated by media publishers.

Establishing Consumer Trust

By Joe Wozny • December 9, 2021
A growing portion of your customers have moved away from traditional sources of expertise and turned to the web as a vehicle of verification. They trust peers more and look to the recommendations, reviews, and experiences of fellow shoppers to establish trust in a brand.

Google's Infinite Scroll

By Alex Wozny • December 9, 2021
Advertisers may see more mobile impressions and a lower CTR on Search, Shopping, and Local Ads. Organic search may be deprecated. Google MyBusiness co-location with ads becomes more important.

Changing Consumer Behaviour Trends

By Joe Wozny • December 9, 2021
It’s safe to say that COVID-19 has changed the way we live our daily lives, for now. It’s also changed our perception of risk and vulnerability. And it’s certainly changed the way we and your customers shop.

Grammar & Your Digital Reputation

By Cheryl Kenny • December 9, 2021
Many people say their perception of a company changes when they notice that there are grammar mistakes on their digital products, according to recent research from Tidio.

Ad Tech and Development

By Concentric Team • December 9, 2021
Updates on Ad Technology and Platform changes that effect your business.

digitalroadmap® Collaboration

By Joe Wozny • May 14, 2021
Finding Collaboration in digitalroadmap® strategies that create value and revenue for your business

Why You Want Short Video Ads

By Joe Wozny • May 14, 2021
Video advertising adoption continues to grow. Shorter video ads now perform on par with long promotions in terms of effectiveness for brand lift and purchase intent. Short video services have driven this change together with consumer trust and preference in video.

Know Your 9 Types of Keywords

By Alex Wozny • May 13, 2021
Learn about categories of keywords, the types of intent and conversion volumes you can expect, as well as suggestions of where/how to use the keywords.

Content Marketing & Page Experience 

By Cheryl Kenny • May 13, 2021
Google’s new page experience ranking factor can be the tiebreaker between sites with similar reputable content. It’s also a ranking factor that can allow “small” sites to compete against larger brands.

Effective Retail Marketing

By Joe Wozny • May 13, 2021
Learn about the “ins and outs” of Google Shopping and Merchant Accounts. Understand about the ROI opportunity for your business and the foundation you need to achieve it.
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