Bloggers are Part of Influencer Marketing Too!

  • By Cheryl Kenny
  • 10 Oct, 2017
Bloggers and Influence Marketers Too by concentricis.com

Social media influencers are the latest advertising craze for brands and of course the use of Facebook, Instagram, Twitter, and Snapchat as their platforms is what often comes to mind. Social media platforms can’t be ignored because of the sheer amount of time consumers spend on them - the average person spends 15 minutes per day on Instagram alone …but the influencer content from social networks does have shortfalls.

For one, social influencers rely on the algorithms behind each platform's feeds to reach their followers, so having more followers doesn’t necessarily mean they’re reaching more people. According to our internal influencer data, most social media posts have a fleeting life span, with 85% of views occurring within 24 hours, effective for driving impulse purchases

Bloggers as influencers, on the other hand, provide one of the oldest and most robust influencer platforms on the web. A blogger’s audience is comprised of two types of people: searchers and followers. Searchers are intent-driven, and they land on an article after searching a topic, while followers follow the blog because they want to read the blogger’s posts again and again

Collaborating with Bloggers

The goal of any influencer collaboration is to deliver top-of-funnel awareness - and ultimately drive sales - so it’s important to choose the right blogger who has the potential to get you in front of your best audience, and to get their attention focused on your product.

Blogger Assessment

Google can provide you with a quick assessment of the bloggers reach. Use Google Analytics to see how deep the organic reach is of a blogger. The key is to ensure blogger activity is regularly read and shared by returning visitors and to avoid bloggers whose posts have no regular visits or interactions.

The blogger’s email list is also very important. Email marketing is still alive and well, so find out how many people are subscribed to the Blog’s email list. A large email list means your article will be in the inboxes of all those readers.

You also need to read your influencer’s Blog. Seek out bloggers whose styles and identities most closely match your brand’s, and visualize your brand as part of their story.

Helpful Resources

Paid Influencer List   More
How Marketers Find Influencers   More

Social Media Influencer Mistakes to Avoid More

Cheryl Kenny is the Chief Marketing Officer at Concentric.  Read more from Cheryl on this site in the Blog section.

Index

By Joe Wozny 11 Oct, 2017

We bring to you our updated research on successful Digital Marketing Models.

By Joe Wozny 11 Oct, 2017

This article by Joe Wozny was published in the PR News Guidebook 'Google for Communicators’ .  

By Cheryl Kenny 10 Oct, 2017

Social media influencers are the latest advertising craze for brands and of course the use of Facebook, Instagram, Twitter, and Snapchat as their platforms is what often comes to mind. Social media platforms can’t be ignored because of the sheer amount of time consumers spend on them - the average person spends 15 minutes per day on Instagram alone …but the influencer content from social networks does have shortfalls.

By Alex Wozny 10 Oct, 2017

This article provide a number takeaways to consider for your SEO strategy. The goal is to build a solid baseline of authority and trust with your website, providing definitive content/answers for the questions your intended audience is asking, beginning with targeting low value content and then competing for higher-value terms once your content authority is established. This requires an investment in building quality content and matching link acquisition strategies to the stages of your growth. Keep in mind that as website traffic grows, expectations and goals will also grow.  

By Joe Wozny 10 Oct, 2017

Welcome to the world of retargeting, aka remarketing. This feature has grown in popularity and acceptance over the last few years. This article looks at how retargeting works, and which platforms offer retargeting options through their audience settings. Our goal is to provide insights about retargeting so you can decide when/if it can be effective to use in your advertising efforts.

By Alex Wozny 17 May, 2017

From Google’s reliance on artificial intelligence to the much-awaited Google Penguin, the SEO landscape has seen a lot of developments. Our perspective of the top trends and shifts include:

By Joe Wozny 16 May, 2017

Chatbots. We’ve all heard of them. But if you are like most busy people, we’ve given little thought to them. According to Microsoft’s CEO Satya Nadella “Bots are the new Apps”. And cases for where bots are starting to be used “effectively” to make online interactions easier for customers, are appearing.

By Cheryl Kenny 16 May, 2017

Instagram Stories ads are now available to all businesses looking to reach the 150 million people who use Stories daily.

By Joe Wozny 02 May, 2017
User Experience, Dwell Time, Long Clicks, Time on Site, Bounce Rate, Conversion Rate, Digital Transformation, RankBrain …
By Joe Wozny 27 Apr, 2017

Over the past year the SEO industry is observing a change in how pages are ranked by Google’s core algorithm (including Google’s RankBrain machine learning elements). It appears that pages which have high visitor engagement are rewarded with higher search rankings.  

More Posts
Share by: