Conversion Rates & Your Landing Pages

  • By Joe Wozny
  • 27 Apr, 2017

Industry Measurements & Key Findings

Imagine having access to a large plethora of actual data on how visitors react to landing pages? This information could save you time and contribute value for your digital marketing conversion activities.

Unbounce Media generated a fantastic study on successful landing pages and analyzed over 74.5 million visits that 64 thousand landing pages received in the travel, real estate, business consulting, business services, credit/lending, health, higher education, home improvement, legal, and vocational studies/job training industries.   Findings include:  

  1. Pages measured at a sixth grade level convert nearly twice as much as pages written at a university level  

  2. Landing pages containing 800 words or more have a lower median conversion rate (CR) that pages with shorter word counts of less than 200 words  

  3. Every industry has it’s own unique CRs. For example, a median landing page CR for business consulting firms is 5% and for Real Estate firms it is 2.8%

  4. Conversion rates are a function of a ton of variables…and a good data scientist!

The Unbounce Conversion Benchmark Report allows you to compare your conversion rates to see how your pages stack up against the competition. Download the report (sign up required) here .

Joe is a digital thought leader, strategist, author, blogger and CEO of Concentric. Read more about Joe on this site and joewozny.com

Index

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