Blog Post

Digital Transformation - Successful Digital Marketing Models

  • By Joe Wozny
  • 11 Oct, 2017

Successful Digital Marketing Models

We bring to you our updated research on successful Digital Marketing Models.

As you know, changes in digital technology are fundamentally altering the way that consumers and business engage with brands before, during, and after a purchase. Your target audience expects to browse, research, solicit feedback, evaluate, push the “buy” button at their own pace, ... and at the time and place - and via the platform of their choosing! They also continue to engage with your brand online after a purchase, and to share experiences with one another. Business is transforming to catch up.  

A great deal of “big data” has been collected over the last 20+ years on the topics of Digital/Social Marketing and Digital Transformation. Analysis of this data indicates that there are a number of Digital Marketing Models that are proving successful for organizations as they plan and execute their digitalroadmap®.

As noted by Laura McLellan, former research V.P. at Gartner, “For marketers..., it's less about digital marketing than marketing in a digital world.” And the CEO of M&C Saatchi Group notes that “Business needs to ‘stop thinking of digital as separate to marketing’ and start using it with an imagination and scale that we haven’t seen before.” 

Types of Digital Marketing Models

  • Digital Branders - Focus is on building and renewing brand equity.  They reimagine how to engage their target market with digital experiences that connect in new ways.

  • Experience DesignersThe marketing model for experience designers is built around customer service. They love wowing customers at multiple touch points to build a loyal customer base.

  • Demand Generators # 1 goal is to drive traffic from digital to convert to as many sales as possible. All digital assets are tailored to boost sales and increase loyalty.

  • Innovators - Digital marketing is a tool that helps identify, develop, and roll out new digital products and services. This increases the value of the Innovator by nurturing new sources of revenue.

Bottom Line: Adopting a digital marketing model for your business is a good step forward and can have a direct impact on your business success.

Joe Wozny is a digital thought leader, strategist, author, blogger and CEO of Concentric. Read more about Joe on this site and  joewozny.com
View and/or subscribe to Digital Dollars and Sense More
By Joe Wozny 09 Dec, 2021
A growing portion of your customers have moved away from traditional sources of expertise and turned to the web as a vehicle of verification. They trust peers more and look to the recommendations, reviews, and experiences of fellow shoppers to establish trust in a brand.
By Alex Wozny 09 Dec, 2021
Advertisers may see more mobile impressions and a lower CTR on Search, Shopping, and Local Ads. Organic search may be deprecated. Google MyBusiness co-location with ads becomes more important.
By Joe Wozny 09 Dec, 2021
It’s safe to say that COVID-19 has changed the way we live our daily lives, for now. It’s also changed our perception of risk and vulnerability. And it’s certainly changed the way we and your customers shop.
By Cheryl Kenny 09 Dec, 2021
Many people say their perception of a company changes when they notice that there are grammar mistakes on their digital products, according to recent research from Tidio.
By Concentric Team 09 Dec, 2021
Updates on Ad Technology and Platform changes that effect your business.
By Joe Wozny 14 May, 2021
Finding Collaboration in digitalroadmap® strategies that create value and revenue for your business
By Joe Wozny 14 May, 2021
Video advertising adoption continues to grow. Shorter video ads now perform on par with long promotions in terms of effectiveness for brand lift and purchase intent. Short video services have driven this change together with consumer trust and preference in video.
By Alex Wozny 13 May, 2021
Learn about categories of keywords, the types of intent and conversion volumes you can expect, as well as suggestions of where/how to use the keywords.
By Cheryl Kenny 13 May, 2021
Google’s new page experience ranking factor can be the tiebreaker between sites with similar reputable content. It’s also a ranking factor that can allow “small” sites to compete against larger brands.
By Joe Wozny 13 May, 2021
Learn about the “ins and outs” of Google Shopping and Merchant Accounts. Understand about the ROI opportunity for your business and the foundation you need to achieve it.
Show More
Share by: