Digital Transformation - Successful Digital Marketing Models

  • By Joe Wozny
  • 11 Oct, 2017

Successful Digital Marketing Models

We bring to you our updated research on successful Digital Marketing Models.

As you know, changes in digital technology are fundamentally altering the way that consumers and business engage with brands before, during, and after a purchase. Your target audience expects to browse, research, solicit feedback, evaluate, push the “buy” button at their own pace, ... and at the time and place - and via the platform of their choosing! They also continue to engage with your brand online after a purchase, and to share experiences with one another. Business is transforming to catch up.  

A great deal of “big data” has been collected over the last 20+ years on the topics of Digital/Social Marketing and Digital Transformation. Analysis of this data indicates that there are a number of Digital Marketing Models that are proving successful for organizations as they plan and execute their digital roadmap®.

As noted by Laura McLellan, former research V.P. at Gartner, “For marketers..., it's less about digital marketing than marketing in a digital world.” And the CEO of M&C Saatchi Group notes that “Business needs to ‘stop thinking of digital as separate to marketing’ and start using it with an imagination and scale that we haven’t seen before.”  

Types of Digital Marketing Models

  • Digital Branders - Focus is on building and renewing brand equity.  They reimagine how to engage their target market with digital experiences that connect in new ways.

  • Experience Designers The marketing model for experience designers is built around customer service. They love wowing customers at multiple touch points to build a loyal customer base.

  • Demand Generators # 1 goal is to drive traffic from digital to convert to as many sales as possible. All digital assets are tailored to boost sales and increase loyalty.

  • Innovators - Digital marketing is a tool that helps identify, develop, and roll out new digital products and services. This increases the value of the Innovator by nurturing new sources of revenue.

Bottom Line : Adopting a digital marketing model for your business is a good step forward and can have a direct impact on your business success.

Joe Wozny is a digital thought leader, strategist, author, blogger and CEO of Concentric. Read more about Joe on this site and    j


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