Get the Most from LinkedIn

Joe Wozny • April 27, 2017

The New Linked In at a Glance

For business people, it’s important to keep up with the latest news and changes on LinkedIn. It’s one of the premier business social networks to share knowledge, connect with business colleagues and clients, develop new business opportunities and more. LinkedIn updated their desktop layout in January 2017 … and now after a few months of member input, the feature changes appear to be permanent and will soon apply to all accounts.

LinkedIn says the intent of the new feature changes are to put “content and conversations at the centre” and hence the reason they have changed to support “Facebook” type features. Specific changes from LinkedIn include:

  • The main news feed has more visibility and shows posts from connections with the ability to comment, like, share
  • The new universal search box is inclusive of all content on LinkedIn and LinkedIn says it will deliver more relevant results
  • You can now exchange messages in real time with connections
  • Recommendations will provide more relevant suggestions for jobs, connections, ads, your profile
  • Free members can now check out who is viewing their content
  • Navigation is now consolidated into 7 main areas: Home (Your Feed), Search, Jobs, Messaging, Notifications, My Network, and Me

Take Advantage of LinkedIn Changes

  1. Engage more with your connections - Now it’s easy to like, comment on and share posts. Take advantage of this to reach more people and be more actively in touch.
  2. Add more posts and articles - It’s easier for others to see your content, so posting regularly on LinkedIn is more beneficial than ever before. In addition to posting to your timeline, post longer articles for greater exposure- simply click on the 'Write an Article’ tab.
  3. Update your profile - Stronger profiles get more views. LinkedIn’s recommendations are based on the new layout and optimizing your profile for this new layout. Adding skills is always important for attracting potential employers or clients.

Authors Note:
One of the most thorough articles/posts I've come across on this topic and profiles for LinkedIn in general is from Top Dog Social Media as written by Melonie Dodaro. Click here to view.

Joe is a digital thought leader, strategist, author, blogger and CEO of Concentric. Read more about Joe on this site and joewozny.com

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