In many SEO activities there’s a tendency to pick popular industry keywords that describe your products and services - implement these keywords, and voila the work is complete! However, using only popular keywords in your program leaves you with half of the work completed, and the easy half at that.
The problem with stopping after basic keyword selection is that all of your competitors are doing the same thing, which means the keywords you select may be the same ones your competitors are using. The result? Your content gets thrown into Paid and Organic indexing algorithms with nothing to make it stand out. And depending on your industry and location, the results may be mixed.
To avoid this result and make your programs truly effective it’s important to understand three concepts: a) Monthly searches b) Difficulty/Competition c) Rank. Visit the Digital Dictionary page for definitions.
With these concepts in hand:
1. Expand your basic keyword activity by looking for the starting keywords from your personal demographics.
2. Select good long tail keywords that describe your topic in detail.
Keep in mind that a single piece of content can impact your ranking, but improving your ranking takes consistency and dedication. Also, do not overuse keywords (between 1 and 4 times per piece of content) Read a good supporting article here
We bring to you our updated research on successful Digital Marketing Models.
This article by Joe Wozny was published in the PR News Guidebook 'Google for Communicators’ .
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