Retail Wins Offline!
The Internet has forever changed how retail businesses operate and how consumers shop. I enjoyed this infograph and wanted to share it with you since the stats are well researched and the impact offline to retail is quite astounding. Looking forward to new advertising tools that will allow retailers to track instore visits from an ad click as discussed in the Spring edition of Digital Dollars and Sense. Full credits to the infograph’s publisher and creators are provided below.
What I found very interesting is that a number of retailers have still not adopted use of the "Internet", whether it be social media, mobile or a web presence. Those that have appear to be better prepared to service customer inquiries (example from smart phone searches), provide shoppers with a sense of how happy customers are (online reviews) and entice shoppers to come in for a visit or make a inquiry (online assets such as a web page).
