Rocket Launcher Content Strategy

Cheryl Kenny • January 26, 2018

Content Marketing

The combination of well defined buyer personas and adopting current web trends can boost your content strategy “to the moon”! We share the following tools to assist with Buyer Persona creation. Watch for these web trends to facilitate how to best communicate your content to your target audience.

Five Tools to Map Your Buyer Journey

Our favourite tools offer different views of data. Combine this data to assist you to create detailed profiles for your buyer personas.

#1 Google Analytics - View Traffic from networks, social and sites. See what pages perform best. Measure conversions.

#2 SEMRush - See competitors ads and find keywords your personas use the most. Optimize SEO.

# 3 Fanpage Karma - Compare engagement across social networks. Discover which pages your audience views and shares.

#4 Buzzsumo - Find the most common questions on topics & See shared content.

#5 Hotjar - Visually view clicks, moves & scrolls on your webpages. Survey the audience.

Web Trends for Your Content Strategy

1.0 Bright and Bold Minimalism for messages

Minimalism---Content-Marketing---Concentric

2.0 CSS Grid for customized creative layouts

CSS-Grid---Content-Marketing---Concentric

3.0 Brutalism for specific target audiences

Brutalism---Content-Marketing---Concentric

Cheryl Kenny is the Chief Marketing Officer with Concentric. Find out more about Cheryl here.

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