The New Email Marketing Era
Brings Substantial Opportunities
Your email marketing subscriber database is a valuable asset to your business. It’s an opportunity to directly activate prequalified people who have shown an interest in your business.
Email systems have undergone a substantial transformation in recent years. Now at your fingertips are tools to understand customer habits, bridge SMS and email conversations, set automated workflows and easily assemble customized communications -, at prices attractive to small and medium sized businesses.
Consider these tools and features to help you decide if it’s time to consider updating your current email system.
Levels of Integration - Native integration allows you to sync your customer databases with your email profiles providing a deeper subset of information on your customers habits.
Profiles vs an eMail Subscription - With Profiles, real time data on email subscribers website visit habits can be collected by your email system. This gives you a broader picture of how a subscriber interacts with the information you publish online and in your newsletters.
Better Segmentation - You can segment your customers according to their preferences and activities. This allows you to direct appropriate communications to specific sets of subscribers. For example, you could create a list of all subscribers who purchased over $1000 of products/services from your company, send them tailored email messages and track the outcomes.
Automated Workflows - Automated workflows can be created to send timely communications to members of your lists. Workflows can also take actions like updating a specific field on a profile and integrating “web” feeds into your emails.
Enhanced Editors - Editors are intuitive allowing you to create visually appealing responsive email communications. You can build email templates and assign them to a Workflow. You can “pick” items from a website and import them into your email without having to recreate this information.
Choose the Channel - SMS, mobile, desktop - The world is your oyster - clients choose the way they want to communicate with you and you can easily communicate back using the same platform.
Site Features - Items such as email POPs can be integrated directly into your website. These marketing features can be integrated with workflows. Items such as coupons from many commerce platforms can be generated and also integrated into emails.
Bottom Line: This email automation shift is about focusing on enhancing an already important asset and generating more business opportunities. Easily accessible real-time data and optimized workflows gives email marketers more time to focus on solving business problems.
