Ads That Get Your Attention

  • By Alex Wozny
  • 14 Feb, 2017

Which online ad creative elements capture consumers attention and are most likely to be seen the most?

Researchers from Fairfax Media presented a range of different ads and tracked eye movement/gaze in their study. Participants also engaged in an ad-recall exercise and experience discussions.

Top elements included:

1.  Contrasting colors/brand colors

2. Simple, concise messaging

3. Clear, uncluttered design

4. Prominent brand logos/symbols

Ads that matched brands' other online/offline campaign elements also had higher engagement/recall. Read the Study (It’s free on sign up!)

Index

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