Creating Credibility Through Customer Testimonials

  • By Cheryl Kenny
  • 06 Oct, 2016
Creating Credibility Through Customer Testimonials Pic - Concentric

The sharing of positive customer feedback shows potential customers that they can trust you, and that you have a history of providing what you promise in your marketing materials, sales copy, and conversations. Its been proven that customer testimonials are an effective and trusted form of information about your brand, product or service. And in today’s socially plugged-in business environment a little positive word-of-mouth can go a long way!

So, how do you ask your happy customers and clients for a testimonial? How do you provide that little nudge for their endorsement? Consider the following approach and list of questions to choose from when asking for a testimonial.

1. Decide What You Are Asking For  

Prior to speaking to your clients decide what you’re asking for. Choose three options from the list below to assist your clients with providing their feedback.

  • Are you satisfied with the result of hiring our service?
  • How does our strategy and advice benefit your business?
  • How did you benefit from working with the COMPANY NAME team?
  • I really like COMPANY NAME because . . .”  
  • What do you think of the work we do for you?
  • What about the strategy and advice we share?
  • What value do you get from us, and value added?
  • Why did you chose to work with us and the results?
  • Why our work is great?
  • What specific key aspects or support you like the most in the duration of having our service?
  • Would you recommend our services? If so, why?
  • Describe why you feel that working with COMPANY NAME was successful.
  • If a potential client was on the fence about whether to work with COMPANY NAME, what would you say to them?
  • What do you love about working with us?
  • If you were to recommend us to your colleagues, what would you say?
  • After you started working my COMPANY NAME, did anything surprise you? What has pleased you the most about working with us?

2. Decide on the Channel(s) You Want Testimonials Published On

Once you’ve decided on the questions to guide testimonials decide where/how you would like them published.   Do want testimonials on your social media channels (example: LinkedIn), on your Search Return pages (example: Google My Business) or on your website. In some cases you may ask your clients to post on more than one social channel and you may have to provide directions on how to do so.

3. First Contact and Follow Up - The METHOD for Getting a Testimonial  

Start by asking your valued client by phone call, or in person. Follow up with an email request to “get the ball rolling!” A sample email request, to follow up your initial conversation, could look like this:

Dear Valued Client,  

Working with clients like you makes my business a great joy. Thank you for agreeing to provide a testimonial for our web and social sites. To help you get started, I’ve included a few questions, but please feel free to write whatever you like. [Include two to four questions, using the above list as a guide.] Thank you for your time and kind support. We value your business. Please let me know if there is anything further I can do for you. 

With best regards,

4. The Thank You

When your valued client shares a testimonial with you, be sure to send them a hand written thank you. It may seem old fashioned, but a note of appreciation to your clients is a sincere personal touch that means a lot!

Bottom Line: We do rely on the opinion and positive experiences of others when making purchases decisions. Testimonials on your web and social media channels about your business are one of the best tools to enhance your online reputation, give your business a welcome sheen of success and achieve positive results.


By Alex Wozny 17 May, 2017

From Google’s reliance on artificial intelligence to the much-awaited Google Penguin, the SEO landscape has seen a lot of developments. Our perspective of the top trends and shifts include:

By Joe Wozny 16 May, 2017

Chatbots. We’ve all heard of them. But if you are like most busy people, we’ve given little thought to them. According to Microsoft’s CEO Satya Nadella “Bots are the new Apps”. And cases for where bots are starting to be used “effectively” to make online interactions easier for customers, are appearing.

By Cheryl Kenny 16 May, 2017

Instagram Stories ads are now available to all businesses looking to reach the 150 million people who use Stories daily.

By Joe Wozny 02 May, 2017
User Experience, Dwell Time, Long Clicks, Time on Site, Bounce Rate, Conversion Rate, Digital Transformation, RankBrain …
By Joe Wozny 27 Apr, 2017

Over the past year the SEO industry is observing a change in how pages are ranked by Google’s core algorithm (including Google’s RankBrain machine learning elements). It appears that pages which have high visitor engagement are rewarded with higher search rankings.  

By Joe Wozny 27 Apr, 2017

For business people, it’s important to keep up with the latest news and changes on LinkedIn. It’s one of the premier business social networks to share knowledge, connect with business colleagues and clients, develop new business opportunities and more. LinkedIn updated their desktop layout in January 2017 … and now after a few months of member input, the feature changes appear to be permanent and will soon apply to all accounts.

By Joe Wozny 27 Apr, 2017

Imagine having access to a large plethora of actual data on how visitors react to landing pages? This information could save you time and contribute value for your digital marketing conversion activities.

By Joe Wozny 27 Apr, 2017
Digital transformation and it’s impact on marketing and sales in your business is important.   This article, (and these practical 3 Steps) share practical methods of supporting digital transformation by creating a “marketing value loop” for your company.
By Joe Wozny 03 Mar, 2017
Are you getting a measurable ROI for from your dollars spent on digital marketing? Well, as reported on Entrepreneur, there's companies in 5 industries are reporting returns of at least $5 in revenue for every $1 spent on digital marketing (March 2017). Incredible and fantastic!
By Joe Wozny 14 Feb, 2017

The Internet has forever changed how retail businesses operate and how consumers shop. I enjoyed this infograph and wanted to share it with you since the stats are well researched and the impact offline to retail is quite astounding. Looking forward to new advertising tools that will allow retailers to track instore visits from an ad click as discussed in the Spring edition of Digital Dollars and Sense . Full credits to the infograph’s publisher and creators are provided below.

More Posts
Share by: