Engagement Drives SEO Page Rank

  • By Joe Wozny
  • 27 Apr, 2017
Engagement Drives SEO Page Rank
Engagement and the long click matter

Over the past year the SEO industry is observing a change in how pages are ranked by Google’s core algorithm (including Google’s RankBrain machine learning elements). It appears that pages which have high visitor engagement are rewarded with higher search rankings.  

Higher visitor engagement is often referred to as a long click where a visitor performs a search, clicks through on a result and remains on that site for a long time. In general, long clicks are a proxy for satisfaction and success.  

Higher visitor engagement measurements can include organic click through rate (CTR), dwell time, bounce rate and conversion rate. These measurements align with having a visitor experience that meets the intent of their search.

Knowing about these types of measurement can assist with prioritizing your SEO activities and knowing what’s important to measure and monitor.  

Bottom Line: Pages that currently rank high in SEO but have below or near average “time on page” could be at risk to loose ground in terms of where they appear in Google Search Engine Return Pages (SERPs). Put these pages at the top of your list for rewriting or adjustment so they better align with visitor intent.

Joe is a digital thought leader, strategist, author, blogger and CEO of Concentric. Read more about Joe on this site and at  joewozny.com

Index

By Alex Wozny 17 May, 2017

From Google’s reliance on artificial intelligence to the much-awaited Google Penguin, the SEO landscape has seen a lot of developments. Our perspective of the top trends and shifts include:

By Joe Wozny 16 May, 2017

Chatbots. We’ve all heard of them. But if you are like most busy people, we’ve given little thought to them. According to Microsoft’s CEO Satya Nadella “Bots are the new Apps”. And cases for where bots are starting to be used “effectively” to make online interactions easier for customers, are appearing.

By Cheryl Kenny 16 May, 2017

Instagram Stories ads are now available to all businesses looking to reach the 150 million people who use Stories daily.

By Joe Wozny 02 May, 2017
User Experience, Dwell Time, Long Clicks, Time on Site, Bounce Rate, Conversion Rate, Digital Transformation, RankBrain …
By Joe Wozny 27 Apr, 2017

Over the past year the SEO industry is observing a change in how pages are ranked by Google’s core algorithm (including Google’s RankBrain machine learning elements). It appears that pages which have high visitor engagement are rewarded with higher search rankings.  

By Joe Wozny 27 Apr, 2017

For business people, it’s important to keep up with the latest news and changes on LinkedIn. It’s one of the premier business social networks to share knowledge, connect with business colleagues and clients, develop new business opportunities and more. LinkedIn updated their desktop layout in January 2017 … and now after a few months of member input, the feature changes appear to be permanent and will soon apply to all accounts.

By Joe Wozny 27 Apr, 2017

Imagine having access to a large plethora of actual data on how visitors react to landing pages? This information could save you time and contribute value for your digital marketing conversion activities.

By Joe Wozny 27 Apr, 2017
Digital transformation and it’s impact on marketing and sales in your business is important.   This article, (and these practical 3 Steps) share practical methods of supporting digital transformation by creating a “marketing value loop” for your company.
By Joe Wozny 03 Mar, 2017
Are you getting a measurable ROI for from your dollars spent on digital marketing? Well, as reported on Entrepreneur, there's companies in 5 industries are reporting returns of at least $5 in revenue for every $1 spent on digital marketing (March 2017). Incredible and fantastic!
By Joe Wozny 14 Feb, 2017

The Internet has forever changed how retail businesses operate and how consumers shop. I enjoyed this infograph and wanted to share it with you since the stats are well researched and the impact offline to retail is quite astounding. Looking forward to new advertising tools that will allow retailers to track instore visits from an ad click as discussed in the Spring edition of Digital Dollars and Sense . Full credits to the infograph’s publisher and creators are provided below.

More Posts
Share by: