Fall 2016 New Digital Advertising Opportunities

  • By Joe Wozny
  • 14 Feb, 2017
Fall 2016 New Digital Advertising Opportunities from Concentric

Paid Search Ads Come to App Store

Apple has rolled out the ability to place Search ads in the Apple App Store. As an introduction, Apple is offering a $100 credit for a first time campaign.

Analysts argue that the main rationale for this new product appears to be app discovery and that Apple is simply mirroring what Google has had with search ads in the Play store for well over a year.

If you are considering this opportunity, keep in mind that roughly 50 percent of smartphone owners don’t download any new apps in a given month, while the other 50% download two apps/mo. on average.  

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Twitter Moments for Everyone

Twitter has made Moments available to everyone. This is a good free brand advertising opportunity for your company.

You can pull tweets from your favorites (“Tweets I’ve liked”), by account, via a Twitter search, or you can add them directly using the tweet’s link. When finished, a Moment can be shared via a tweet. Others can then flip through your Moment right on Twitter, or embed it elsewhere on the web.

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Google Pop Up Penalty in 2017

Pop Ups - also known a interstitials – are forms of online advertising on the World Wide Web intended to attract web traffic or capture email addresses.   Pop up messages are often frowned upon by visitors, as they create a barrier to content when you enter a website.

Google has announced that beginning in 2017, they'll be penalizing sites that use an interruptive pop up, especially pop ups that “coverup” a significant amount of content.

If this changes your advertising mix, or makes you need to consider adjusting your website, read this opinion article on ways to achieve the same, if not better, results with your pop up advertising.

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New Features for Canvas Ads

Facebook Canvas ads are virtually mini-websites hosted on Facebook that are designed to load quickly on mobile devices. They have been found to be appealing for businesses struggling to improve their mobile responsiveness.  

According to Facebook, people have spent over 150 years of viewing time watching Canvas ads since their commercial introduction in 2016. Facebook has not released analytics on interaction rates and engagement, and at this time, conversion data is also not available to understand the ROI metrics.

In order to simplify the creation of Canvas ads, Facebook is adding design templates. Facebook is also adding 360 video elements which will allow visitors to move through the content by tilting their phones. Facebook says these immersive features could make Canvas Ads a more accessible option for more businesses, and further enhance the use case for Canvas content.

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By Joe Wozny 27 Apr, 2017

Over the past year the SEO industry is observing a change in how pages are ranked by Google’s core algorithm (including Google’s RankBrain machine learning elements). It appears that pages which have high visitor engagement are rewarded with higher search rankings.  

By Joe Wozny 27 Apr, 2017

For business people, it’s important to keep up with the latest news and changes on LinkedIn. It’s one of the premier business social networks to share knowledge, connect with business colleagues and clients, develop new business opportunities and more. LinkedIn updated their desktop layout in January 2017 … and now after a few months of member input, the feature changes appear to be permanent and will soon apply to all accounts.

By Joe Wozny 27 Apr, 2017

Imagine having access to a large plethora of actual data on how visitors react to landing pages? This information could save you time and contribute value for your digital marketing conversion activities.

By Joe Wozny 27 Apr, 2017
Digital transformation and it’s impact on marketing and sales in your business is important.   This article, (and these practical 3 Steps) share practical methods of supporting digital transformation by creating a “marketing value loop” for your company.
By Joe Wozny 03 Mar, 2017
Are you getting a measurable ROI for from your dollars spent on digital marketing? Well, as reported on Entrepreneur, there's companies in 5 industries are reporting returns of at least $5 in revenue for every $1 spent on digital marketing (March 2017). Incredible and fantastic!
By Joe Wozny 14 Feb, 2017

The Internet has forever changed how retail businesses operate and how consumers shop. I enjoyed this infograph and wanted to share it with you since the stats are well researched and the impact offline to retail is quite astounding. Looking forward to new advertising tools that will allow retailers to track instore visits from an ad click as discussed in the Spring edition of Digital Dollars and Sense . Full credits to the infograph’s publisher and creators are provided below.

By Joe Wozny 14 Feb, 2017

In many SEO activities there’s a tendency to pick popular industry keywords that describe your products and services - implement these keywords, and voila the work is complete! However, using only popular   keywords in your program leaves you with half of the work completed, and the easy half at that.

By Cheryl Kenny 14 Feb, 2017
After review of much research, we feel safe in the following predictions for Content Marketing:
By Alex Wozny 14 Feb, 2017

Which online ad creative elements capture consumers attention and are most likely to be seen the most?

By Joe Wozny 14 Feb, 2017

Believe it or not, any reason we engage with content boils down to one simple motivation: filling a need.

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