All companies jump into the world of digital marketing with strong expectations to get the most out of their advertising and marketing activities. The “jumping” step is important as it signals intent. And supporting this intent through a digital strategy is the next necessary step in the process of maximizing the effectiveness for digital marketing programs and actions.
The reasoning for a digital strategy is simple. Like any successful business project, digital marketing demands a wholesome strategy and cohesive planning. In fact, that’s why you see business and government, on mass, adopting digitalroadmaps ® for any number of their activities.
There’s a number of ways to plan strategy and ways to be strategic with your digital marketing budget. Chapter 9 of The Digital Dollar book is good starting point. It provides a process to follow when creating your strategy and identifies outcomes that every strategy should include.
To help you with your strategy decisions, reference articles are included below. They speak to the broad topic of digital strategy and the many different dimensions of strategy to consider. Click on each “blue title” (below) to read the article.
This articles speaks to how a strategy can produce a huge advantage over your competition and build sustainable competitive advantages … which is something every business has an interest in.
This article speaks to why the direction a strategy provides is important, how you will connect better with your audience, how you can track progress and therefore ROI.
Want to know what “strategy” is and why should you care, then read this. A favourite part of the article is what you can do about a lack of strategy and how deciding on what to measure is a key element in moving forward and being successful.
This Forbes article and survey makes you think about budgeting, what are your goals for digital marketing, how you want to grow your business and how any current products you may have deployed are performing.
Bottom Line: Think strategically on digital marketing investments. There’s a plethora of activities to select from. And focusing on two or three activities is guaranteed to produce a better outcome than “ready, fire, aim”.
We bring to you our updated research on successful Digital Marketing Models.
This article by Joe Wozny was published in the PR News Guidebook 'Google for Communicators’ .
Social media influencers are the latest advertising craze for brands and of course the use of Facebook, Instagram, Twitter, and Snapchat as their platforms is what often comes to mind. Social media platforms can’t be ignored because of the sheer amount of time consumers spend on them - the average person spends 15 minutes per day on Instagram alone …but the influencer content from social networks does have shortfalls.
This article provide a number takeaways to consider for your SEO strategy. The goal is to build a solid baseline of authority and trust with your website, providing definitive content/answers for the questions your intended audience is asking, beginning with targeting low value content and then competing for higher-value terms once your content authority is established. This requires an investment in building quality content and matching link acquisition strategies to the stages of your growth. Keep in mind that as website traffic grows, expectations and goals will also grow.
Welcome to the world of retargeting, aka remarketing. This feature has grown in popularity and acceptance over the last few years. This article looks at how retargeting works, and which platforms offer retargeting options through their audience settings. Our goal is to provide insights about retargeting so you can decide when/if it can be effective to use in your advertising efforts.
From Google’s reliance on artificial intelligence to the much-awaited Google Penguin, the SEO landscape has seen a lot of developments. Our perspective of the top trends and shifts include:
Chatbots. We’ve all heard of them. But if you are like most busy people, we’ve given little thought to them. According to Microsoft’s CEO Satya Nadella “Bots are the new Apps”. And cases for where bots are starting to be used “effectively” to make online interactions easier for customers, are appearing.
Instagram Stories ads are now available to all businesses looking to reach the 150 million people who use Stories daily.
Over the past year the SEO industry is observing a change in how pages are ranked by Google’s core algorithm (including Google’s RankBrain machine learning elements). It appears that pages which have high visitor engagement are rewarded with higher search rankings.