Fall 2016 New Digital Advertising Opportunities

  • By Joe Wozny
  • 14 Feb, 2017
Fall 2016 New Digital Advertising Opportunities from Concentric

Paid Search Ads Come to App Store

Apple has rolled out the ability to place Search ads in the Apple App Store. As an introduction, Apple is offering a $100 credit for a first time campaign.

Analysts argue that the main rationale for this new product appears to be app discovery and that Apple is simply mirroring what Google has had with search ads in the Play store for well over a year.

If you are considering this opportunity, keep in mind that roughly 50 percent of smartphone owners don’t download any new apps in a given month, while the other 50% download two apps/mo. on average.  

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Twitter Moments for Everyone

Twitter has made Moments available to everyone. This is a good free brand advertising opportunity for your company.

You can pull tweets from your favorites (“Tweets I’ve liked”), by account, via a Twitter search, or you can add them directly using the tweet’s link. When finished, a Moment can be shared via a tweet. Others can then flip through your Moment right on Twitter, or embed it elsewhere on the web.

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Google Pop Up Penalty in 2017

Pop Ups - also known a interstitials – are forms of online advertising on the World Wide Web intended to attract web traffic or capture email addresses.   Pop up messages are often frowned upon by visitors, as they create a barrier to content when you enter a website.

Google has announced that beginning in 2017, they'll be penalizing sites that use an interruptive pop up, especially pop ups that “coverup” a significant amount of content.

If this changes your advertising mix, or makes you need to consider adjusting your website, read this opinion article on ways to achieve the same, if not better, results with your pop up advertising.

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New Features for Canvas Ads

Facebook Canvas ads are virtually mini-websites hosted on Facebook that are designed to load quickly on mobile devices. They have been found to be appealing for businesses struggling to improve their mobile responsiveness.  

According to Facebook, people have spent over 150 years of viewing time watching Canvas ads since their commercial introduction in 2016. Facebook has not released analytics on interaction rates and engagement, and at this time, conversion data is also not available to understand the ROI metrics.

In order to simplify the creation of Canvas ads, Facebook is adding design templates. Facebook is also adding 360 video elements which will allow visitors to move through the content by tilting their phones. Facebook says these immersive features could make Canvas Ads a more accessible option for more businesses, and further enhance the use case for Canvas content.

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By Joe Wozny 11 Oct, 2017

We bring to you our updated research on successful Digital Marketing Models.

By Joe Wozny 11 Oct, 2017

This article by Joe Wozny was published in the PR News Guidebook 'Google for Communicators’ .  

By Cheryl Kenny 10 Oct, 2017

Social media influencers are the latest advertising craze for brands and of course the use of Facebook, Instagram, Twitter, and Snapchat as their platforms is what often comes to mind. Social media platforms can’t be ignored because of the sheer amount of time consumers spend on them - the average person spends 15 minutes per day on Instagram alone …but the influencer content from social networks does have shortfalls.

By Alex Wozny 10 Oct, 2017

This article provide a number takeaways to consider for your SEO strategy. The goal is to build a solid baseline of authority and trust with your website, providing definitive content/answers for the questions your intended audience is asking, beginning with targeting low value content and then competing for higher-value terms once your content authority is established. This requires an investment in building quality content and matching link acquisition strategies to the stages of your growth. Keep in mind that as website traffic grows, expectations and goals will also grow.  

By Joe Wozny 10 Oct, 2017

Welcome to the world of retargeting, aka remarketing. This feature has grown in popularity and acceptance over the last few years. This article looks at how retargeting works, and which platforms offer retargeting options through their audience settings. Our goal is to provide insights about retargeting so you can decide when/if it can be effective to use in your advertising efforts.

By Alex Wozny 17 May, 2017

From Google’s reliance on artificial intelligence to the much-awaited Google Penguin, the SEO landscape has seen a lot of developments. Our perspective of the top trends and shifts include:

By Joe Wozny 16 May, 2017

Chatbots. We’ve all heard of them. But if you are like most busy people, we’ve given little thought to them. According to Microsoft’s CEO Satya Nadella “Bots are the new Apps”. And cases for where bots are starting to be used “effectively” to make online interactions easier for customers, are appearing.

By Cheryl Kenny 16 May, 2017

Instagram Stories ads are now available to all businesses looking to reach the 150 million people who use Stories daily.

By Joe Wozny 02 May, 2017
User Experience, Dwell Time, Long Clicks, Time on Site, Bounce Rate, Conversion Rate, Digital Transformation, RankBrain …
By Joe Wozny 27 Apr, 2017

Over the past year the SEO industry is observing a change in how pages are ranked by Google’s core algorithm (including Google’s RankBrain machine learning elements). It appears that pages which have high visitor engagement are rewarded with higher search rankings.  

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