Digital Doll$rs & Sense Links
From the Fall 2018 Publication
There's often short segments on topical items throughout each Digital Doll$rs and Sense publication. We've placed them all in one location for your reading and review pleasure.
Google + Closing
Reasons provided include low usage and engagement. Industry rumours speak to a data breach. Read more
Forget Me
Canada takes the right to be digitally forgotten to the Courts. Listen to the podcast.
Voice Search Growth
This trend will effect how visitors land on your site. View the graphsdescribing the trend.
Make the Most Out of Welcoming New Customers
Each time a customer opens an email from your organization, they are having an brand experience that can impact the way they think of your business. So to assist with making the most of your welcome emails, review these handy tipsfrom Ryan Pinkham.
Progressive Web Apps Extend Your Website Content
In its simplest sense, a progressive web app is a mobile app delivered through your existing website. Dozens of major brands are moving from apps to PWAs. See Why
Google Search Updates to Mark Its 20th Anniversary
Google has announced a range of updates to its search tools, each with varying degrees of SEO relevance. They include new additions such as Activity Cards, more content context, for example, with image search matches, the ability to showcase topics that could be related to your business, and more. Find Out More
New Digital Diction Added to the Digital Dictionary
Contextual Marketing - Contextual marketing delivers content based on preferences, searches and history using behavioural targeting for the purpose of brand awareness, recall and engagement.
Impr. (Absolute Top) % - the precent of your ad impressions that are shown as the very first ad above the organic fold.
Impr. (Top) % - the percent of your ad impressions that are shown anywhere above the organic fold.
Google Data Studio - part of the Google Analytics 360 Suite that allows you to turn analytics data into reports through data visualization.
Keyword Stemming - Search engines group search results not only by exact keyword matches, but also by variations of keywords in semantic groups, such as singular-plural, related suffixes and synonyms. Search engines view these similar keywords as synonyms. As a result, “keyword stemming” can subsequently help extend your reach.
Search (Absolute Top) IS - the impressions you have received in the absolute top location (the very first ad above the organic search results) divided by the estimated number of impressions you were eligible to receive in the top location.
Search (Top) IS - the impressions you’ve received in the top location (above organic results) compared tot he estimated number of impressions you were eligible to receive in the top location.
Can’t find a term? Have one we should include? Please send them to us at Digital Dictionary Access the full electronic version of the Digital Dictionary. Visit Online . New terms are added regularly!
