Work Better Than Ever - 4 Tasks to Increase Sales

As business owners and marketers, we purposefully develop habits that contribute to our business success. With so many moving parts in “digital” what habits are important to develop?

According to Business2Community and other industry studies, marketers with track records of delivering results pay attention to the following:

• Purpose of the activities; in terms of how do activities support their goals (not lead their goals).

• The competition, to gauge (and adjust) the positioning of products and the business, the target market’s purchase habits, likes, dislikes and identify marketing opportunities.

• Time (and money) consuming Content investments deployed on branded digital marketing channels.

• Telling metrics that provide insights into online sales contribution versus digital tinkering of online channels.

4 Digital Marketing Tasks to Increase Sales

#1 Always Ask Why There’s numerous DM tasks to consider and more being introduced. Be clear on the purpose of new and existing tasks; Why are we running this blog? Why are we growing this list? …

#2 Monitor the Competition Specifically consider using these two tools to for passive observations; Google Alerts for search queries, Social listening to understand what customers are saying about your brand and your competitions. In terms of active monitoring, understand which sites link to your competition, evaluate the quantity and quality of competitors links to your links, determine which back linking sites and pages are most popular and relevant and use these in your link building strategy.

#3 Create Relevant Content Using competitive data and your own content ideas, plan an editorial calendar that identifies the content you will publish and which channels you will share it on. Monitor interaction. See more on Content Types to Create the Right Response here

#4 Measure Activity Build a dashboard that focuses on 3 to 5 key metrics such as web traffic, lead/sales quality - CTR and volume, content rank for target keywords, engagement, exposure/authority, and/or customer service inquires.

Joe Wozny is a digital thought leader, strategist, author, blogger and CEO of Concentric. Read more about Joe on this site and at joe's author site of joewozny.com

This article is from the Spring Edition of Digital Dollars and Sense. Click hereor on the cover (below) to view the complete edition plus articles such as Continuous Digital Improvement .