Engaged Customers in Digital

Joe Wozny • May 2, 2017

Customers are in the Digital Drivers Seat Like Never Before

User Experience, Dwell Time, Long Clicks, Time on Site, Bounce Rate, Conversion Rate, Digital Transformation, RankBrain …

You may notice renewed emphasis on these terms in 2017. The terms are a supporting “cast of characters” used in the digital industry to explain and measure how your current and potential customers interact with your digital channels. The terms and their metrics are important because they let you understand how you well your channels are performing including how your channels rank against your competitors.

At the heart of what’s driving this focus is an engaged (or not engaged) visitor, their interest in your content, if they find it “easy to digest”, if it matches their search intent and what they do during their visit.

In this ebook edition of Digital Dollars and Sense the focus is on the “Engaged Customer” and your digital success! You can read the edition for free here . You can also read articles from the edition in the Blog section of this site.

Spring Edition Cover of Digital Dollars and Sense

Establishing Consumer Trust

By Joe Wozny • December 9, 2021
A growing portion of your customers have moved away from traditional sources of expertise and turned to the web as a vehicle of verification. They trust peers more and look to the recommendations, reviews, and experiences of fellow shoppers to establish trust in a brand.

Google's Infinite Scroll

By Alex Wozny • December 9, 2021
Advertisers may see more mobile impressions and a lower CTR on Search, Shopping, and Local Ads. Organic search may be deprecated. Google MyBusiness co-location with ads becomes more important.

Changing Consumer Behaviour Trends

By Joe Wozny • December 9, 2021
It’s safe to say that COVID-19 has changed the way we live our daily lives, for now. It’s also changed our perception of risk and vulnerability. And it’s certainly changed the way we and your customers shop.

Grammar & Your Digital Reputation

By Cheryl Kenny • December 9, 2021
Many people say their perception of a company changes when they notice that there are grammar mistakes on their digital products, according to recent research from Tidio.

Ad Tech and Development

By Concentric Team • December 9, 2021
Updates on Ad Technology and Platform changes that effect your business.

digitalroadmap® Collaboration

By Joe Wozny • May 14, 2021
Finding Collaboration in digitalroadmap® strategies that create value and revenue for your business

Why You Want Short Video Ads

By Joe Wozny • May 14, 2021
Video advertising adoption continues to grow. Shorter video ads now perform on par with long promotions in terms of effectiveness for brand lift and purchase intent. Short video services have driven this change together with consumer trust and preference in video.

Know Your 9 Types of Keywords

By Alex Wozny • May 13, 2021
Learn about categories of keywords, the types of intent and conversion volumes you can expect, as well as suggestions of where/how to use the keywords.

Content Marketing & Page Experience 

By Cheryl Kenny • May 13, 2021
Google’s new page experience ranking factor can be the tiebreaker between sites with similar reputable content. It’s also a ranking factor that can allow “small” sites to compete against larger brands.

Effective Retail Marketing

By Joe Wozny • May 13, 2021
Learn about the “ins and outs” of Google Shopping and Merchant Accounts. Understand about the ROI opportunity for your business and the foundation you need to achieve it.
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