Instagram Stories Ads
- By Cheryl Kenny
- •
- 16 May, 2017
Now Available to All Advertisers
Instagram Stories ads are now available to all businesses looking to reach the 150 million people who use Stories daily.
Stories ads are a mixture of video, text and images. They can be up to 15 seconds in length and are currently only available on a CPM basis. Ad views are counted as soon as the ads appear – there’s no three second view threshold like there is with other video advertising formats from competitors.
How effective Stories are is not totally clear yet – a recent report suggested that 69% of Snapchat users (a similar service) skip ads on the platform “always” or “often”, a figure that increases to 80% percent among 18 to 24-year-old users. We’d recommend considering Story Ads when they have a cost per click model.
More details available here.
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