Instagram Stories Ads

  • By Cheryl Kenny
  • 16 May, 2017

Now Available to All Advertisers

Instagram Stories Pic
Instagram Stories

Instagram Stories ads are now available to all businesses looking to reach the 150 million people who use Stories daily.

Stories ads are a mixture of video, text and images. They can be up to 15 seconds in length and are currently only available on a CPM basis. Ad views are counted as soon as the ads appear – there’s no three second view threshold like there is with other video advertising formats from competitors.  

How effective Stories are is not totally clear yet – a recent report suggested that 69% of Snapchat users (a similar service) skip ads on the platform “always” or “often”, a figure that increases to 80% percent among 18 to 24-year-old users. We’d recommend considering Story Ads when they have a cost per click model. 

More details available   here.

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