Engaged Customers in Digital

  • By Joe Wozny
  • 02 May, 2017

Customers are in the Digital Drivers Seat Like Never Before

Engaged Customers in Digital
User Experience, Dwell Time, Long Clicks, Time on Site, Bounce Rate, Conversion Rate, Digital Transformation, RankBrain …
You may notice renewed emphasis on these terms in 2017. The terms are a supporting “cast of characters” used in the digital industry to explain and measure how your current and potential customers interact with your digital channels. The terms and their metrics are important because they let you understand how you well your channels are performing including how your channels rank against your competitors.    
At the heart of what’s driving this focus is an engaged (or not engaged) visitor, their interest in your content, if they find it “easy to digest”, if it matches their search intent and what they do during their visit.    
In this ebook edition of Digital Dollars and Sense the focus is on the “Engaged Customer” and your digital success!  You can read the edition for free   here   .  You can also read articles from the edition in the   Blog section   of this site.  
Spring Edition Cover of Digital Dollars and Sense
Spring 2017 Edition of Digital Dollars and Sense

Index

By Joe Wozny 11 Oct, 2017

We bring to you our updated research on successful Digital Marketing Models.

By Joe Wozny 11 Oct, 2017

This article by Joe Wozny was published in the PR News Guidebook 'Google for Communicators’ .  

By Cheryl Kenny 10 Oct, 2017

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By Alex Wozny 10 Oct, 2017

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By Alex Wozny 17 May, 2017

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By Cheryl Kenny 16 May, 2017

Instagram Stories ads are now available to all businesses looking to reach the 150 million people who use Stories daily.

By Joe Wozny 02 May, 2017
User Experience, Dwell Time, Long Clicks, Time on Site, Bounce Rate, Conversion Rate, Digital Transformation, RankBrain …
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Over the past year the SEO industry is observing a change in how pages are ranked by Google’s core algorithm (including Google’s RankBrain machine learning elements). It appears that pages which have high visitor engagement are rewarded with higher search rankings.  

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