Blog Post

Engaged Customers in Digital

  • By Joe Wozny
  • 02 May, 2017

Customers are in the Digital Drivers Seat Like Never Before

Engaged Customers in Digital
User Experience, Dwell Time, Long Clicks, Time on Site, Bounce Rate, Conversion Rate, Digital Transformation, RankBrain …
You may notice renewed emphasis on these terms in 2017. The terms are a supporting “cast of characters” used in the digital industry to explain and measure how your current and potential customers interact with your digital channels. The terms and their metrics are important because they let you understand how you well your channels are performing including how your channels rank against your competitors.  
At the heart of what’s driving this focus is an engaged (or not engaged) visitor, their interest in your content, if they find it “easy to digest”, if it matches their search intent and what they do during their visit.  
In this ebook edition of Digital Dollars and Sense the focus is on the “Engaged Customer” and your digital success!  You can read the edition for free here .  You can also read articles from the edition in the Blog section of this site.  
Spring Edition Cover of Digital Dollars and Sense
Spring 2017 Edition of Digital Dollars and Sense
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