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A growing portion of your customers have moved away from traditional sources of expertise and turned to the web as a vehicle of verification. They trust peers more and look to the recommendations, reviews, and experiences of fellow shoppers to establish trust in a brand.
Advertisers may see more mobile impressions and a lower CTR on Search, Shopping, and Local Ads. Organic search may be deprecated. Google MyBusiness co-location with ads becomes more important.
It’s safe to say that COVID-19 has changed the way we live our daily lives, for now. It’s also changed our perception of risk and vulnerability. And it’s certainly changed the way we and your customers shop.
Many people say their perception of a company changes when they notice that there are grammar mistakes on their digital products, according to recent research from Tidio.
Finding Collaboration in digitalroadmap® strategies that create value and revenue for your business
Video advertising adoption continues to grow. Shorter video ads now perform on par with long promotions in terms of effectiveness for brand lift and purchase intent. Short video services have driven this change together with consumer trust and preference in video.
Learn about categories of keywords, the types of intent and conversion volumes you can expect, as well as suggestions of where/how to use the keywords.
Google’s new page experience ranking factor can be the tiebreaker between sites with similar reputable content. It’s also a ranking factor that can allow “small” sites to compete against larger brands.
Learn about the “ins and outs” of Google Shopping and Merchant Accounts. Understand about the ROI opportunity for your business and the foundation you need to achieve it.
Learn about the biggest challenge facing DT efforts plus lessons learned and considerations to understand from DT initiatives. Read More.
Learn how to optimize landing pages for conversions and leave a strong impression of your brand, products and services.
How do Pinterest and Instagram compare in terms of product discovery and conversions. Which is best for you? This will assist you with your choices.
How to structure website content is crucial to guide visitors and Search Engines to the information they’re looking for. Learn more.
Google Analytics (Analytics 4), featuring "machine learning at its core”. What exactly does Analytics 4 mean to marketers and business owners?
Digital strategy is analogous with the popular John Godfrey Saxe fable of the ‘Blind Men and the Elephant’. One of the blind men feels the elephant's body and thinks the animal is similar to ...
As you steer your business through 2020, stay on top of no SERP Content Marketing for generating new customers and getting your brand known by a larger audience.
The 2020 decade will continue to see a proliferation of choices for digital marketers in both ad tech and advertising platforms for your business, sales and promotion activities. This article discusses Top 12 strategies to consider when reviewing advertising platforms and campaigns to ensure your ad activities deliver results for the digital dollar spent.
Color psychology is a discipline that researches how colour influences human behaviour and decision making. In this article we explore how colour impacts the way we perceive a brand and interact with digital promotional communications.
In our knowledge economy, making informed decisions using data-derived insights is part of many of our job descriptions. Did you know that we are prone to hundreds of proven biases, that factor in our decision making abilities.
